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Mission/Vision

“Our purpose is to expand the Sueño Americano of homeownership and the creation of generational wealth for immigrants, farmworkers, and all working people, by bridging the knowledge and language gap as the trusted advisor” 

Chester Ruiz

HUELGA! SALINAS 1970

 

Chester received a call from Cesar Chavez to come to Salinas and help organize what was to become the largest agricultural strike in the history of the United States.

 

Forty-nine years later Chester is now leading the Adelante Movement helping farmworkers and immigrants overcome the obstacles and challenges of achieving the Sueño Americano.

PROBLEM

 

The “Desmadre” of 2008-2012 resulted in 11% of Latino families in Central California to lose their homes in foreclosure. There were many causes of the crisis, with many to blame, financial institutions, regulators, credit agencies, government housing policies, and consumers, among others. Two of the major causes that impacted the Latino foreclosure rate, were the explosion of Sub-prime mortgages and the lack of safeguards for non-English speaking consumers to understand what loan products and terms they were agreeing to.

 

The homeownership rate in Central California for farm workers and immigrants has not recovered since the “Desmadre”

ADELANTE SOLUTION

 

Chester has combined 49 years of real estate experience coupled with his organizing skill set of creating an empowering brand

Adelante California. Adelante is led by passionate mission-driven bilingual professionals.

 

“We cannot seek achievement for ourselves and forget about progress and prosperity for our community... Our ambitions must be broad enough to include the aspirations and needs of others, for their sakes and for our own.”

- Cesar Chavez

 

ADELANTE SIEMPRE!

JOIN US IN REBOOTING

THE SUEÑO AMERICANO

“Serving the Underserved since 1970

As the Trusted Advisor”

WHAT PEOPLE SAY

“I have known Chester for over 47 years he has been a advocate for social justice for Farmworkers and Immigrants all his life. I am proud to stand up and support his vision for Adelante. He is the authentic trusted advisor”

 

- Jerry Ryan. Former President of the National Association of Letter Carriers, Branch 411, San Bernardino. Volunteer & Organizer for the UFWOC & UFW 1971-1977